Noir Joo is a mock fashion brand that combines French and Japanese style for a sophisticated edgy look. A mock website design for the fashion company was created as a proof of concept. Branding, UI Design, and Photography were done completely by the individual talents within the group.
Involved user interface design and graphic design.
I designed this branding guide layout with the color sheme and fonts we decided. We created this brand together from all these individual elements:
I wanted to combine both Japanese and French style within this piece. Japanese graphic design seemed to contain more geometric shapes and repeating patterns while French graphic design looked more organic matched with cursive serif fonts.
Mockup I designed in Illustrator before adding in our personal photography from the studio photoshoot. I choose elements from all my wireframes and brought them together in order to showcase the clothing, the empowerment for women while wearing the clothing, and a clear direction to the new collection.
I used our brand guide to determine the colors and fonts in order for the company feel to remain consistant.
Consistency in branding sets a company up for success. Creating a branding guide and matching the user interface design with that allows the user to understand the goals of the company. Consistent pages, such as the "Home" and "Tops" prevents the user from feeling lost.
Communicating with various designers showed me how others think. A consistent brand helps us all understand the product and communicate efficiently with each other. Learned how to set up mock Illustrator files for animating in After Effects so that future UI graphics can be animated.
